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Privacy Policy

At Walter Rose & Son, we are committed to protecting and respecting your privacy. This policy explains how we collect, use, store and protect your personal data, in accordance with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Walter Rose and Son Limited is the data controller responsible for your personal data.

1. Information We Collect

When you interact with us, including placing an order or contacting us, we may collect the following personal information:

  • Full name
  • Billing and delivery address
  • Email address
  • Telephone number
  • Payment information (processed securely via our payment providers — we do not store full card details)
  • Order history and preferences

We may also collect limited technical data when you use our website, such as IP address, browser type, and browsing behaviour (via cookies — see our Cookie Policy).

2. How We Use Your Information and Our Legal Basis

We use your personal data for the following purposes, relying on these legal bases under UK GDPR:

PurposeLegal basis
Processing and fulfilling your ordersPerformance of a contract
Managing payments and preventing fraudulent transactionsContract / legal obligation
Responding to enquiries and providing customer serviceContract / legitimate interests
Sending marketing communicationsConsent
Improving our website, services and customer experienceLegitimate interests
Internal business analysis and market researchLegitimate interests
Complying with legal and regulatory obligationsLegal obligation

3. Marketing Communications

If you choose to receive marketing communications from us, we may contact you by email with updates, offers and news. You can opt out at any time by:

  • Clicking the “unsubscribe” link in any marketing email, or
  • Contacting us directly

We will never send you marketing communications without your consent.

4. Sharing Your Information

We do not sell your personal data and will never share your information with third parties for their own marketing purposes. However, we may share your data with trusted third parties where necessary for the operation of our business, including:

  • Payment processors
  • Delivery and logistics providers
  • IT and website service providers
  • Professional advisers (e.g. accountants, legal advisors)
  • Regulatory or law enforcement authorities where required

All third parties are required to respect the security of your data and process it in accordance with the law. Where any of our service providers are based outside the UK or European Economic Area, we ensure appropriate safeguards are in place toprotect your data.

5. Data Retention

We only retain your personal data for as long as necessary to fulfil the purposes we collected it for, or to meet legal, accounting or regulatory requirements. As a general guide:

  • Order and transaction records are typically retained for 6 years, in line with HMRC accounting and tax requirements.
  • Marketing data is retained until you withdraw consent or opt out.
  • Account data is retained for as long as your account is active, plus a reasonable period afterwards.

When your data is no longer required, it will be securely deleted or anonymised.

6. Data Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, misuse or disclosure. Payment information is handled securely via trusted third-party payment providers and is not stored directly on our systems.

7. Your Rights

Under data protection law, you have rights including:

  • The right to access the personal data we hold about you
  • The right to request correction of inaccurate or incomplete data
  • The right to request erasure of your data (“right to be forgotten”)
  • The right to restrict or object to processing
  • The right to data portability
  • The right to withdraw consent at any time (for marketing communications)

To exercise any of these rights, please contact us using the details below. If you’re unhappy with how we’ve handled your data, you also have the right to complain to the Information Commissioner’s Office (ICO) at ico.org.uk.

8. Automated Decision-Making

We do not use your personal data for any automated decision-making that produces legal or similarly significant effects on you.

9. Children’s Privacy

Our website and products, including age-restricted items such as alcohol, are not directed at children, and we do not knowingly collect personal data from anyone under 18.

10. Cookies

Our website uses cookies and similar technologies to improve your browsing experience and analyse website traffic. You can control or disable cookies through your browser settings. For full detail, see our Cookie Policy.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in legal requirements or how we operate. Any updates will be posted on this page.

12. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us:

Walter Rose & Son Walter Rose and Son Limited, 21/22 Sidmouth Street, Devizes, Wiltshire, SN10 1LD enquiries@walterroseandson.co.uk 01380 722335