At Walter Rose & Son, we are committed to protecting and respecting your privacy. This policy explains how we collect, use, store and protect your personal data, in accordance with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Information We Collect

When you interact with us, including placing an order or contacting us, we may collect the following personal information:

• Full name
• Billing and delivery address
• Email address
• Telephone number
• Payment information (processed securely via our payment providers)
• Order history and preferences

We may also collect limited technical data when you use our website, such as IP address, browser type, and browsing behaviour (via cookies – see section below).

2. How We Use Your Information

We use your personal data to:

• Process and fulfil your orders
• Manage payments and prevent fraudulent transactions
• Communicate with you regarding your orders or enquiries
• Improve our website, services and customer experience
• Carry out internal business analysis and market research
• Comply with legal and regulatory obligations

Where you have opted in, we may also use your email address to send you updates about our products, offers, events and promotions.

3. Marketing Communications

If you choose to receive marketing communications from us, we may contact you by email with updates, offers and news.

You can opt out at any time by:

• Clicking the “unsubscribe” link in any marketing email, or
• Contacting us directly

We will never send you marketing communications without your consent.

4. Sharing Your Information

We do not sell your personal data and will never share your information with third parties for their own marketing purposes.

However, we may share your data with trusted third parties where necessary for the operation of our business, including:

• Payment processors
• Delivery and logistics providers
• IT and website service providers
• Professional advisers (e.g. accountants, legal advisors)
• Regulatory or law enforcement authorities where required

All third parties are required to respect the security of your data and process it in accordance with the law.

5. Data Retention

We will only retain your personal data for as long as necessary to:

• Fulfil the purposes we collected it for
• Meet legal, accounting, or regulatory requirements

When your data is no longer required, it will be securely deleted or anonymised.

6. Data Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, misuse or disclosure.

Payment information is handled securely via trusted third-party payment providers and is not stored directly on our systems.

7. Your Rights

Under data protection law, you have rights including:

• The right to access the personal data we hold about you
• The right to request correction of inaccurate or incomplete data
• The right to request erasure of your data (“right to be forgotten”)
• The right to restrict or object to processing
• The right to data portability
• The right to withdraw consent at any time (for marketing communications)

To exercise any of these rights, please contact us using the details below.

8. Cookies

Our website may use cookies and similar technologies to improve your browsing experience and analyse website traffic.

You can control or disable cookies through your browser settings. For more information, please refer to our Cookie Policy (if applicable).

9. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in legal requirements or how we operate. Any updates will be posted on this page.

10. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us:

Walter Rose & Son

Walter Rose and Son Limited,
21/22 Sidmouth Street,
Devizes, Wiltshire, SN10 1LD.

enquiries@walterroseandson.co.uk

01380 722335